Traditionally, the rainbow flag has been known to represent the LGBTQIA+ community. However, in recent years, the community has been moving beyond the six colored flag and expanding to additional flags that represent the diverse groups within the LGBTQIA+ community.
An expanded spectrum
We saw an opportunity to raise awareness and educate about different LGBTQIA+ communities, and the flags that represent them. Most importantly, we celebrated those individuals from within Uber.
A diverse group of 15 Uber employees, drivers, and Eats couriers were photographed with the flag with which they identify most.
The flags came to life as a physical representation of the Uber brand: the u-frame
Parades are a big way Uber supports their LGBTQIA+ employees
Employees all around the world marched to show their pride. Here are some scenes from SF!
We made sure our sub-brands were rocking the flags
Check us out in our swag
Words by Missy Kockos. Additional designs by Sandra Garcia. Photography by Alexandra Gavillet. Parade photography by David Keller.