This campaign highlights unexpected and inspired new expressions of crafting to expand consumers’ understanding of the possibilities of what crafts can do. It serves as inspiration and motivation for the surprising new things that crafts can do.

I art-directed the campaign’s visual identity, adapting the Skillshare brand to bring to life the diverse textures, colors, and “unexpected” playfulness of craft. 

Through layering and collage, and with animation that creates depth and excitement, “#GetCrafty” presents surprising expressions of craft in ways that emphasize what’s unique about each piece.