Halloween. Amirite? There are endless possibilities, and you probably can’t rely on all of them going your way. Your group costume might lose a member to a witch’s spell, your corner store might run out of face paint, or you could show up to a monster bash and want to monster dash, but no matter where you are or where you want to get to, Uber is here to help your Halloween go right.

I collaborated with another art director and copywriter on a social-video Halloween campaign. The insight that there was so much that could go wrong on Halloween, but you could count on Uber to get you to the party and back home safely. We created a series of short 6s videos depicting different scenes of potential mishaps. In addition to collaborating on the photo/video style, I designed the supers and end cards and worked with our animator to bring them to life.