Traditionally, the rainbow flag has been known to represent the LGBTQIA+ community. However, in recent years, the community has been moving beyond the six-colored flag and expanding to additional flags representing diverse groups within the LGBTQIA+ community.

We saw an opportunity to raise awareness and educate about different LGBTQIA+ communities and the flags that represent them. Most importantly, we celebrated those individuals from within Uber.

After working on Uber Pride the previous year, I lead the art direction and design for 2019. As the first brand campaign under Uber’s freshly-updated brand identity, I created the campaign’s visual identity. I collaborated with a creative team of designers, writers, and motion designers to bring the concept “Pride Comes in all Colors” to life.